How To Create Your Artist Brand - 10 Step Guide

10 Steps to Successful Branding

Let's get back to basics. This article contains 10 essentials to help create a successful brand. The majority of artists, networks, and other various companies fail to realize the importance of a brand. You need to make sure you have a solid brand before launching your company, business, or music career. It is essential to follow these 10 branding tips. They are simple, basic, and very effective. If you follow these 10 simple tips, you will be able to have a leg-up in this competitive industry.

NAME

Every artist and company needs a name. Remember that every successful company has a solid name that represents who they are. This is extremely important as this is what you will be remembered and known as. You need to take your time when brainstorming for a name. It may take a few hours, days, weeks, or even months. There is absolutely no rush. You do not want to rush into a name you're not 100% satisfied with. There would be nothing worse than to pick a name, brand yourself around that name, grow a large fan base and then switch your name. It's confusing to your audience and makes your company look very indecisive. Imagine a company or artist that constantly switches their name every month? That would be very annoying.

LOGO

You need a logo. Every company has a logo. This is what will represent your brand. It's a definitive icon that, when people see it, they will recognize that it is you. A logo is also something that you want to take your time with. Take time to think of ideas, find that perfect graphic designer, and make sure you are 100% satisfied with how it looks. Your logo is your identity.

CONTENT VALUE

•    Create content that will engage your audience
•    Release free content to build trust and grow your audience
•    What genre are you going to make? Several? Just one?
•    Consistency. Keep your content consistent, original, and valuable.

TARGET AUDIENCE

As a company or artist, you need to know and understand who you are targeting. You can then research and come up with a "game plan" on how to reach your audience. Don·t try to conquer the world overnight. It will take some time to build an audience. Remember to be patient, focus on those super fans, tend to their needs, and engage.    

Make sure to know the geographical locations, demographics, Psychographic, & Behavioural traits of your audience.

ORIGINALITY & LONGEVITY 

You need to think about staying original, being yourself, and focus on the longevity of your brand. We have listed some important topics and personality traits you need to have, to keep a strong brand. We have also included traits in which you do not want to have. 

ORIGINALITY, LONGEVITY & POSITIVE TRAITS
  • Original style & overall look
  • Your own take {twist) on a genre
  • Provide value to your audience
  • Set goals
  • Be genuine & professional at all times
  • Do it for the love of music and the love for art
  • Be memorable & unique
  • Interact & engage with your fans
  • Constantly innovate
  • Bring something refreshing to the industry
  • Don't let your ego take control
  • Stay humble
  • Be patience
  • Have a business plan
  • Make connections and healthy relationships
  • Focus on your growth
  • Keep positive energy
  • Constant dedication & passion

NETWORKING

Networking is extremely vital. We cannot stress this enough. There is absolutely no shame in networking. In fact, networking is how the entire world is run. You need to get out and make new connections that can help you. Whether it's online or offline, there are tons of ways you can begin to network. You can research companies, agencies, labels, sponsors, endorsers, reach out to other artists, join groups & clubs, go out to venues, email lists, set up meetings, calling certain individuals and becoming engaged in every way you can. Literally anything. You have to network. Focus on continually getting your name out there to everyone you possibly can while maintaining a professional attitude. 

To build a successful brand, you will need to focus on networking. Focus on gaining new contacts and creating long-lasting positive relationships with others.

CONFIDENCE

You need to believe in yourself and be able to sell your brand to the world. You can't expect someone else to invest their time into you if you can't show them why you're worth their time. You need to learn to sell yourself in any way you can. Below you will find a list of things you can do to help sell yourself. *Note that these are just the basic "topics" and doesn't explain the "how to". If you would like to know more about the following list please contact us for consultation. 

  • Use a fair amount of aggressiveness when pushing your business
  • Learn the industry inside & out 
  • Always keep a positive attitude 
  • Believe in yourself & your business 
  • Get people excited about you 
  • Have your elevator pitch ready 
  • Create a positive atmosphere for others to vibe off of 
  • Don't second guess yourself 
  • Have your story & vision ready 
  • Have set goals 
  • Only use terminology that can be understood by everyone
  • Invite conversation with others 
  • Show expression & earn the trust 
  • Know your strengths 
  • Learn to say you're good without actually saying you're good
  • Stand up for who you are & what you represent 
  • Get out and network 
  • Show your passion and dedication for everyone to see 
  • Energize others about your business & what you can offer them

PRESENTATION - OVERALL LOOK

Your presentation is very important for your business to be successful. Your brand will be worth nothing if you don't present yourself in a professional manner. You need to focus on presenting everything with a polite & professional attitude. You have to think to yourself; "Would I support a company that didn't represent itself professionally?". Every time you upload content, make a post, create social media pages and engage with others, you need to present yourself professionally.

  • Always be professional. No matter what. Examples; Artwork, Social media pages, websites, in person engagements, email, videos, content, etc. 
  • Create unique websites, pages, blogs, and anything else that represent your brand. You want to keep it consistent. If you have different platforms and content that are all different from your main image, then it will become messy. No one likes an inconsistent business brand. It's visually unpleasing and annoying. It's downright sloppy. Keep it consistent and professional. 
  • Keep everything you do or post, positive and professional. You do not want others to look at your business and think negatively about you. Avoid posting negative comments, threats, immature rants, and anything along these lines. 
  • Represent your brand with personalization. Stay away from domains that don't contain your brand (Gmail, Hotmail, Weebly, etc) Personalize your domain names. www.thedrunkencoconut.com, submit@thedrunkencoconut.com etc) It is a lot more professional and you will be taken seriously. 

COMMUNICATION

You need to be interacting and communicating effectively, promptly, personally, and professionally. You do not want to neglect your audience, clients, partners, or anyone for that matter. Make sure you are constantly interacting and communicating daily. Your business relies on it. If you're in the shadows, no one will know who you are. If you choose to neglect others they will lose interest, become impatient, and move on. 

  • Stay away from automated replies, messages, and any other sort of bot. No one likes these. They are annoying and it shows the individual you don't care about them. Think to yourself if you had taken the time to send a professional and personal email to someone, only to receive a cheesy, bullshit automated reply. You won't like that, so don't do it to others. 
  • Communicate & engage with your audience in any way you can. Do this daily and don't leave them hanging. You want to make everyone feel special when talking to them. Don't neglect any individual or give more attention to someone else. You need to treat all your fans, clients and partners with equal respect. 
  • Consistently post statuses and update your audience about relevant topics. You want to keep them in the loop at all times. Remember that your audience is what keeps your business growing. You don't want to lose them. 
  • Send out bi-weekly or monthly newsletters to your mailing list. Avoid selling anything at first. You do not want to scare them away. You want to grow, earn trust, and gain respect first. You can worry about the "sale" later. If you constantly force sales and numbers of people they will run off. 

FLEXIBILITY - NO LIMITS

You never want to limit yourself or your business. You need to build a solid brand that is open to new possibilities. When creating your brand, you want to think 20 to 30 years ahead. You don't want to find yourself stuck in a rut one day and are unable to adapt your current business to suit your customers. Keeping your brand flexible and being able to adapt is vital. We all change direction every now and then, and so does the industry. You want to be able to make simple revisions, updates, and adapt your current business at any time. You just don't want to have to completely re­brand something you worked so hard on growing.

Example; If we continued to grow The Drunken Coconut for the next 20 years and all of a sudden realized we couldn't adapt, things wouldn't be good. What if we had to change our name to something completely different or had to do a complete re-brand? If it comes to that, then you may as well start completely fresh. It's not really a re-brand at this point. This is what you need to think about when creating a business for yourself. 

  • Is my business adaptable? 
  • Can I continue solid growth? 
  • Do I allow myself to be open to new possibilities? 
  • Have I structured my brand to last? 
  • Have I allowed my business to expand into other areas? 
  • Is my logo adaptable? 
  • Have I limited myself in any way? 
  • Does my brand resonate with my target market? 

Hope you enjoyed this brief but important article regarding branding!

The Drunken Coconut

Ryan Thompson