The following article covers an overview of Spotify Pre-Saves & How to use them.
Pre-Saves have been around since late last year and are gaining popularity fast among the music industry. The thing is, most platforms charge to use this service or are very hard to create a campaign. That has all changed now. We are very excited to announce that our platform, Grow With Us, now has Spotify Pre-Saves and they are easier than ever. Oh, and they are mobile friendly, and 100% free to create and run campaigns. No one should ever have to pay to use a service like this.
Below we have outlined what they are, why you should use them, and how to create a campaign using our platform.
What Are They?
A Spotify Pre-Save is when you create a campaign to have your fans pre-save your upcoming single or album on Spotify to their libraries. It is a very effective and simple (depending on which platform you use) marketing method. It should be utilized for each release you make.
Why Use Them?
A Pre-Save campaign helps you out tremendously with growth and exposure for your release even before it’s out. For example: If you have an upcoming release in two weeks, then that gives you two weeks time to market and achieve pre-saves for that release. If you run a successful campaign, then on release day you will have your release in the direct libraries of all your fans to listen too. Your marketing is well on its way and it’s only just been released.
Pre-Saves aside, you will also gain new fans and subscribers when they choose to pre-save your upcoming single or album. Pre-Saves are an awesome way to garner hundreds-thousands of streams on release day and give your brand more exposure/growth along the way.
Things You Will Need.
Before you can make a pre-save campaign, you are going to need the following.
- An upcoming release on Spotify
- Spotify Account or artist page/playlist
- The song/Album URI for your upcoming release. You can get this from your distributor.
- Cover artwork
- Background image
- Date of release
How To Create a Campaign?
Creating a campaign on Grow With Us is easy and free. When you sign into Grow With Us you will be taken to the home screen. You can see this below.
- Click on the “Spotify Pre-Release” button
- Click on the “Create A Pre-Release” button
- Follow the on-screen prompts & edit your landing page to your liking (Colors, text etc)
- When you are happy with everything, click save!
- You can test your campaign before it goes live to see how it looks. Just click the "Test" text you see below.
That’s all there is to it! Once your campaign is active you will be able to send your created campaign to your fans. You will be able to track signups as well! You may edit campaigns at any time!
You can check out some examples below of what a landing page looks like.
If you have any questions or just want to reach out, we are always here to help!
The Drunken Coconut